3 Bite-Size Tips for Using Twitter in a Job Search

Advice abounds on how to use social media to advance your career and job search. Beyond reading the volumes of great books, breaking down advice into manageable bites is a smart way to venture into the often-rough social networking waters. Also, choosing one site and really getting your feet wet is helpful to prevent social media overwhelm and scattershot behavior. The following are three snack-size tips to help you get started using the niche-networking site, Twitter.

Tip No. 1: Create a Twitter handle that articulates your value. This may simply mean using your name, particularly if your personal brand and unique value are highly connected to your name. So, @JaneDDoe may just be the perfect draw to brand you. However, if your brand is better exuded through a descriptive representation of what you do, whom you serve, how you serve, and so forth, then consider drawing a visual word picture. The challenge: Creating this handle to represent your brand in just a 15-character limit. But you can meet that challenge. It just takes thought and brainstorming.

Check out these eight examples of personally branded, value-focused and/or descriptive Twitter handles to get your juices flowing:

1. Showing your unique value: @WorkIntegrity (A career transition consultant with integrity)

2. Showing what you do: @bizshrink (A leadership psychologist who grows psychologically savvy leaders)

3. Describing how you help others: @AuntieStress (She undresses your stress by getting to the heart of the cause)

4. Using your name brand: @lizadonnelly (A New York-based cartoonist and writer)

5. Creating a hybrid handle: @RedBaronUSA (A turnaround management and growth strategy expert who uses a company name, RedBaron, and first name, Baron, in the handle)

6. Describing what you do while concurrently using your company name: @Brainzooming (Strategy, innovation, creativity, and social media ideas)

7. Incorporating your name brand plus credential (niche area of focus): @tracystewartcpa (A CPA PFS CFF CFP CDFA, collaborative neutral financial advisor)

8. Emphasizing your personal brand tagline: @ValueIntoWords (A certified master resume writer translating value into words. @Glassdoor career and workplace expert)

Tip No. 2: Follow a couple dozen people and begin sharing their content. This can start as simply as researching four or five of your favorite colleagues on Twitter and then following them. Tag along a few of the people they follow. Read through their tweets. Select a resonating tweet and share it using the “retweet” button. Or, better yet, create a personal introduction to the tweet and customize your share.

You can do this by copying/pasting the original tweet into a new tweet window and then typing in additional, value-add language to introduce the tweet. This will test your writing precision and editing skills because you likely will need to trim the original tweet (without changing the meaning), and have to create a brief, three- or four-word value-add remark, all while fitting into the 140-character limitations.

The following is an example of a tailored retweet of a blog post where the poster pulled out the takeaway message that she found most compelling.

Example of original tweet: “4 tips for better negotiations http://www.stumbleupon.com/to/s/73xwDS”

Example of tailored retweet: “‘Watch where you set your anchor’ + 3 more tips for better negotiations: http://bit.ly/VtqfOr by @twilli2861″

Tip No. 3. Tweet your own content. Once you get the hang of tweeting, consider developing your own original tweets. If you author a blog or guest post on other blogs, then it would be natural to share that content. If this isn’t the case, then create 140-character tips that apply to your area of expertise. So, for example, if you are a sales professional, you may want to prepare a sales tip to help your followers sell better, or you could share one thing not to do when trying to close a deal. In other words, consider what’s in it for the follower before composing a tweet, then offer practical advice they can immediately implement.

While Twitter can be a noisy playground with lots of equipment with which to experiment; e.g., TweetDeck, HootSuite, hashtags, Twitter chats, and such, don’t let that bog you down. Instead, target in on one area of that playground and start swinging. Let your legs fly, throw your head back. At the same time, play safely and courteously. You will find yourself exhilarated and playful, at the same time, growing your career muscle in communication and collaboration.

Jacqui Barrett-Poindexter is a Glassdoor career and workplace expert, chief career writer and partner with CareerTrend, and is one of only 28 Master Resume Writers (MRW) globally. Jacqui and her husband, “Sailor Rob,” host a lively careers-focused blog at http://careertrend.net/blog. Jacqui is a power Twitter user (@ValueIntoWords), listed on several “Best People to Follow” lists for job seekers.

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“Zero Dark Thirty” hits the U.K.: did critics zero in on torture scenes?

LOS ANGELES (TheWrap.com) – “Zero Dark Thirty” landed this week in the United Kingdom, where the Kathryn Bigelow drama continued to stir debate over its depiction of the use of torture in the CIA’s decade-long hunt for Osama bin Laden.

As they have in the U.S., some critics accused the filmmakers of implying that enhanced interrogation techniques could be a useful form of intelligence gathering, while others believed that Bigelow and screenwriter Mark Boal were more ambiguous in their portrayal of torture’s efficacy.

Most reviewers were floored by the propulsive storyline, the performance of star Jessica Chastain and the gripping dramatization of the raid on bin Laden’s compound in Pakistan.

In the Evening Standard, David Sexton argues that the film is ambivalent about waterboarding and other brutal methods, noting that a key piece of information is only discovered after interrogators ply a detainee with food and kindness.

“This has proved offensive to those who, to avoid having to accept there may be negative consequences from taking the moral high ground, prefer to believe that torture must always be ineffective as well as wrong,” Sexton writes. “Some of these critics – most notably nitwit Naomi Wolf, who has tastefully compared Bigelow to Leni Riefensthal and dubbed her ‘torture’s handmaiden’ – have claimed the film’s disturbing representation of torture amounts to a blithe commendation of the practice, not really a possible interpretation for those who have actually seen the movie.”

In a four-star review, Sexton went on to hail “Zero Dark Thirty” as “terrifically good” and said the depiction of the raid was a “masterclass in action filmmaking.”

In The Independent, Anthony Quinn praised the film for avoiding simplistic conclusions about America’s controversial interrogation methods.

“The waterboarding, the beatings, the dog collars, all the stuff you’ve heard about is here, and perhaps some you haven’t – the spectacle of a man being forced inside a small wooden box is as harrowing as any,” Quinn writes. “Is this an abhorrent crime? Would the information be impossible to gain by other means? The film isn’t saying either way; it is asking us to make up our own minds.”

Quinn also argued that the film is more effective because it was directed by a woman and that because of her gender, Bigelow has a less “gung-ho” relationship to violence than a Ridley Scott or Michael Mann might bring to the same material (he may not have seen “Point Break”)

Robbie Collins maintains in his review of the film in the Telegraph that Bigelow and Boal leave it to audiences to decide whether torture is right or wrong.

“These scenes are every bit as hellish to watch as they should be, and Bigelow’s genius is to make them feel at once gratuitous and necessary,” Collins writes.

He also praised the film for eschewing jingoism and for having the courage to end on a deflated note.

“Where, then, does Zero Dark Thirty leave us?” Collins asks.

“In the same place it leaves Maya: with our thirst for justice quenched, but our sense of rightness shaken. “Where do you want to go?” a pilot asks her, and she starts shedding tear after tear. This, finally, is what victory looks like, and its likeness to defeat is terrifying.”

Peter Bradshaw of The Guardian was more unsettled by the film’s relationship with torture and seemed to wish it had taken a firmer position.

“There is nothing in Zero Dark Thirty comparable to Gavin Hood’s soul-searching 2007 movie, Rendition, in which Jake Gyllenhaal’s CIA agent denounces waterboarding information as valueless; he quotes Shakespeare’s The Merchant of Venice and says torture victims ‘speak upon the rack,/ Where men enforced do speak anything,’” Bradshaw writes. “I can well believe that, but for me the most sinister depiction of torture is non-depiction. Many Hollywood movies about the war on terror have managed to ignore the subject, implying non-existence. Despite its fence-sitting, I prefer Bigelow’s account.”

Bradshaw was also less enamored of the film on an artistic level, writing that “It is well made, with a relentless, dour drumbeat of tension and a great final sequence, but nowhere near as good as the first season of Homeland.”

Empire Magazine’s Kim Newman mostly skirted the political debate surrounding “Zero Dark Thirty,” but was ecstatic about Bigelow’s directing, the film’s pacing and star turns.

“Like Bigelow’s The Hurt Locker, it’s a relatively new kind of American patriotic war movie, counterprogramming jaded paranoid fantasies like the Bourne movies or the liberal horror stories (Redacted, Rendition, In The Valley Of Elah, Green Zone etc.) thrown up by the War On Terror,” Newman writes. “It’s measured, seething with suppressed emotion, unafraid of slow stretches and false trails, snapping shut like a mantrap when blood is shed. If it grips in a more intellectual, journalistic manner than its Oscar-winning predecessor, it’s because Chastain’s character is necessarily absent during the climax – though she has a terrific post-traumatic outburst when the case is closed.”

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Recipes for Health: Gluten-Free Banana Chocolate Muffins

Andrew Scrivani for The New York Times

My son Liam still doesn’t know that the muffins he has been devouring all week are gluten-free. I am a big believer that there is no need to forego gluten unless you are truly gluten intolerant; indeed, nutritionists are concerned that a gluten-free diet can be lacking in essential nutrients and digestive enzymes. But I have a sister who is gluten intolerant, so this year I finally made some forays into gluten-free baking in preparation for her annual visit. When she comes I make sure to pick up plenty of gluten-free pasta and bread for her, and we go to holiday parties armed with gluten-free crackers so she doesn’t have to forego hors d’oeuvres.

This year I decided to experiment with gluten-free pastries. I substituted a commercial gluten-free flour mix for all-purpose flour in a pâte sablée recipe and the resulting cookies and tart shells had a wonderful texture – no threat of toughening the dough by working the gluten too much. But I wasn’t crazy about the flavor because the commercial mix I used had a fair amount of bean flour in it and it tasted too strong.

So I put together my own gluten-free flour mix, one without bean flour, and turned to America’s favorite Gluten-Free Girl, Shauna James Ahem for guidance. I was already thinking about making muffins and I wanted a mix that could replace the whole wheat flour I usually use in conjunction with other grains or flours. Her formula for a whole-grain flour mix is simple – 70 percent ground gluten-free grain like rice flour, millet flour, buckwheat flour or teff (the list on her site is a long one) and 30 percent starch like potato starch, cornstarch or arrowroot. For this week’s recipes, I used what I had, which was brown rice flour, potato starch and cornstarch – 20 percent potato starch and 10 percent cornstarch -- and that’s the basis for the nutritional analyses of this week’s recipes. I used this mix in conjunction with a gluten-free meal or flour, so the amount of pure starch in the batters is much less than 30 percent.

When you bake anything it is much simpler and results are more consistent if you use grams and scale your ingredients. This is especially true with gluten-free baking, since you are working with grain and starch formulas. Digital scales are not expensive and I urge you to switch over to this method if you like to bake. I have given approximate cup measures so the recipes will work both ways, but scaling is more accurate.

Gluten-Free Banana Chocolate Muffins

These dark chocolate muffins taste more extravagant than they are. Cacao – raw chocolate -- is considered by many to be a “super food.” It is high in antioxidants and an excellent source of magnesium, iron, chromium, manganese, zinc, and copper. It is also a good source of omega-6 fatty acids and vitamin C.

75 grams (approximately 1/2 cup) buckwheat flour

75 grams (approximately 3/4 cup) almond powder (also known as almond flour)

140 grams (approximately 1 cup) whole grain or all-purpose gluten-free flour mix*

32 grams (approximately 6 tablespoons) dark cocoa powder

10 grams (2 teaspoons) baking powder

5 grams (1 teaspoon) baking soda

3.5 grams (rounded 1/2 teaspoon) salt

100 grams (approximately 1/2 cup) raw brown sugar or packed light brown sugar

2 eggs

75 grams (1/3 cup) canola or grape seed oil

120 grams (1/2 cup) plain low-fat yogurt or buttermilk

5 grams (1 teaspoon) vanilla extract

330 grams ripe bananas (peeled weight), about 3 medium, mashed (1 1/4 cups)

115 grams (about 2/3 cup) semi-sweet or bittersweet chocolate chips or chopped bittersweet chocolate

*For the gluten-free flour mix I used 98 grams (about 2/3 cup) rice flour and 42 grams -- about 1/3 cup -- of a mix of cornstarch and potato starch)

1. Preheat the oven to 350 degrees. Oil or butter muffin tins. Sift the dry ingredients into a large bowl. Pour in any bits that remain in the sifter.

2. In another large bowl or in the bowl of a standing mixer fitted with the whip attachment beat together the oil and sugar until creamy. Beat in the eggs and beat until incorporated, then beat in the yogurt or buttermilk, the vanilla and the mashed bananas. Add the dry ingredients and mix at low speed or whisk gently until combined. If using a mixer, scrape down the sides of the bowl and the beaters. Fold in the chocolate chips.

3. Using a spoon or ice cream scoop, fill muffin cups to the top. Place in the oven and bake 30 minutes, until a muffin springs back lightly when touched. Remove from the heat and if the muffins come out of the tins easily, remove from the tins and place on a rack. I like these best served warm, but if they don’t release easily allow them to cool, then remove from the tins.

Yield: 16 muffins (1/3 cup capacity)

Advance preparation: These keep for a couple of days out of the refrigerator, for a few more days in the refrigerator, and for a few months in the freezer.

Nutritional information per serving: 217 calories; 10 grams fat; 2 grams saturated fat; 2 grams polyunsaturated fat; 3 grams monounsaturated fat; 24 milligrams cholesterol; 29 grams carbohydrates; 2 grams dietary fiber; 251 milligrams sodium; 4 grams protein

Martha Rose Shulman is the author of “The Very Best of Recipes for Health.”

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Japan eased safety standards ahead of Boeing 787 rollout

Japan's government stepped in to give Boeing Co.'s now-grounded 787 Dreamliner and its made-in-Japan technology a boost in 2008 by easing safety regulations, fast-tracking the rollout of the groundbreaking jet for Japan's biggest airlines, according to records and participants in the process.

The concessions by an advisory panel to Japan's transport ministry reflected pressure from All Nippon Airways (ANA) and Japan Airlines (JAL) and a push to support Japanese firms that supply 35 percent of the 787 from the carbon-fiber in its wings to sophisticated electrical systems and batteries used to save fuel, people involved in the deliberations told Reuters.

"I believe the request for the changes came initially from the airlines. Ultimately, it was a discussion of measures to lower operating costs for the airlines," said Masatoshi Harigae, head of aviation at Japan's Aerospace Exploration Agency, one of the outside advisers who urged the eased regulatory standards.

There is no suggestion that easing regulatory standards contributed to the problems facing the Dreamliner, idled around the world after a string of malfunctions ranging from fuel leaks to battery meltdowns. There is also no evidence to suggest that continuing the mandate for more frequent manual inspections for new aircraft, including the Boeing 787, before 2008 would have helped catch signs of trouble earlier.

The looser regulations did not specifically address the risk of the Dreamliner's powerful batteries catching fire, the risk that safety investigators have zeroed in on in recent weeks.

But the steps taken by Japan's Civil Aviation Bureau in 2008 underscore how the deep commercial ties between Boeing and its Japanese suppliers and the backing of ANA and JAL helped build support for an easing of certification standards, based on a review of meeting records by the advisory panel released by the Ministry of Land, Infrastructure and Transport and comments from three of the seven experts who participated.

ANA and JAL declined to comment, deferring questions on regulatory standards to aviation officials and the ministry. Boeing in Tokyo said it couldn't immediately comment on the rule changes.

"We have not brought down our standards in comparison to other countries. This was a pragmatic revision," Tatsuyuki Shimazu, Chief Air Worthiness Engineer at the Civil Aviation Bureau, said.

ONGOING PROBE

Earlier this month, ANA was forced to make an emergency landing on a 787 domestic flight after a battery overheated and partially melted, triggering smoke alarms in the cockpit. The probe into that incident may take weeks or months as investigators still lack basic data to understand what went wrong, people involved have said.

In the meantime, the indefinite grounding of the Dreamliner has raised costs for both ANA and JAL and threatened to push back plans both carriers had for growth and new routes based on the new aircraft, analysts have said.

Boeing has yet to say whether it will compensate carriers for flight cancellations and higher operating costs. "We have been talking with our customers since (the 787 was grounded), but the details are confidential," said Rob Henderson, a Boeing spokesman in Tokyo.

After three meetings by a panel of industry and policy experts that concluded in March 2008, Japan's transport ministry said it would adopt 40 proposals to streamline regulations surrounding new aircraft. At the time, the ministry said the easier regulatory standards were designed in part to "quickly realize the benefits from the introduction of the 787."

ANA, the Dreamliner's biggest customer, and JAL committed to buy the first 787 in 2004, helping Boeing kick-start orders for the futuristic plane. Both subsequently increased their orders, with ANA planning to eventually fly 66 Dreamliners.

"At the time there was a lot of confidence in the aircraft. It was a discussion of measures to lower operating costs for the airlines," said Harigae.

Japan's government agencies often convene blue-ribbon panels of outside experts to review regulatory policy changes, as the transport ministry did for aircraft safety rules in 2007.

QUICKER TURNAROUNDS

Changes endorsed by the aviation group, including 40 revised safety guidelines, were presented as an effort to bring Japan into line with the framework of regulations in other markets, including the United States. At least five recommendations in the advisory report benefited the 787. Four mentioned support for the Dreamliner directly.

Three of the rule changes dealt with abbreviated testing and approval of pilots who had been cleared to fly the Boeing 777 and were preparing to switch to the 787. "It (787) is highly innovative and its safety is also advanced, but it's also very similar in design to the 777," said Kinya Fujiishi, an aviation journalist who sat on the panel. "This is why we thought it would be fine to revise the rule."

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Freezing rain advisory extended into night

Weather on the 1s

Staff report

10:53 a.m. CST, January 27, 2013

The National Weather Service has issued a freezing rain advisory for northeast Illinois that warns of an ice storm that is expected to arrive about 11 a.m. and last until 9 p.m. this evening.

According to the agency, the region will be hit with freezing rain, possibly mixed with sleet, that will turn to rain as the temperatures rise above freezing in later afternoon or early evening. The agency warns of ice accumulation, up to a tenth-of-an-inch or two, making travel hazardous and possibly leading to downed tree limbs and power lines.

Because the ground is below freezing, the precipitation will freeze on contact, the agency said, leaving sidewalks as well as streets with that potentially dangerous coating of ice.

chicagobreaking@tribune.com

Twitter: @ChicagoBreaking

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Another look at RIM’s BlackBerry Z10 smartphone

Research in Motion (RIMM) is scheduled to announce the new BlackBerry 10 operating system and its latest flagship smartphone a press event on January 30th. The BlackBerry Z10 is rumored to come with 4.2-inch HD display, 1.5GHz dual-core processor and an 8-megapixel rear camera. The smartphone is also said to include 2GB of RAM, 4G LTE connectivity, NFC, 16GB of internal storage and an 1,800 mAh removable battery. The not-so-secret device has already appeared in a number of leaked images and videos, and on Thursday it was the subject of yet another leak from Evleaks, which posted two images that it said were press photos of the upcoming handset.

[More from BGR: Unlocking your smartphone will be illegal starting next week]

[More from BGR: Why the iOS-Android feud is so intense: It’s about core philosophy more than products]

BGR exclusively reported that the BlackBerry Z10 will priced under the standard $ 199 and could be offered for $ 149 or less with a two-year agreement. The latest rumors suggest that the smartphone could launch at the end of February.

This article was originally published on BGR.com

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‘Argo’ wins Producers Guild Awards

LOS ANGELES (AP) — “Argo” continues to shake up the Oscar race by taking the top honor at the Producers Guild Awards on Saturday.

Ben Affleck, coming off winning Golden Globe Awards for best motion picture drama and director for the real-life drama, received the award handed out at the Beverly Hilton Hotel.

“I’d be remiss if I didn’t mention that I’m still working as an actor,” he said in his acceptance speech.

Affleck also stars in “Argo” as the CIA operative who orchestrated a daring rescue of six American embassy employees during the 1979 Iranian hostage crisis. George Clooney and Grant Heslov share the producer award with Affleck as “Argo” beat out the Civil War saga “Lincoln,” which has a leading 12 Academy Awards nominations.

Other nominees in the PGA movie category were “Les Miserables,” ”Zero Dark Thirty,” ”Beasts of the Southern Wild,” ”Django Unchained,” ”Life of Pi,” ”Moonrise Kingdom,” ”Silver Linings Playbook,” and Skyfall.”

Along with honors from other Hollywood professional groups such as actors, directors and writers guilds, the producer prizes have become part of the preseason sorting out contenders for Academy Awards.

The big winner often goes on to claim the best-picture honor at the Oscars on Feb. 24.

Disney’s “Wreck-It Ralph” won the guild’s animation category, beating “Brave,” ”Frankenweenie,” ”ParaNorman” and “Rise of the Guardians.”

“Searching for Sugar Man” took the documentary prize, beating “A People Uncounted,” ”The Gatekeepers,” ”The Island President,” and “The Other Dream Team.”

Showtime’s “Homeland” won the producer’s award for television drama series, which beat out “Breaking Bad,” ”Downton Abbey,” ”Game of Thrones,” and “Mad Men.”

The ABC sitcom “Modern Family” took the prize for best comedy series for the third straight year, beating “30 Rock,” ”The Big Bang Theory,” ”Curb Your Enthusiasm,” and “Louie.”

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Well: Ask Well: Squats for Aging Knees

You are already doing many things right, in terms of taking care of your aging knees. In particular, it sounds as if you are keeping your weight under control. Carrying extra pounds undoubtedly strains knees and contributes to pain and eventually arthritis.

You mention weight training, too, which is also valuable. Sturdy leg muscles, particularly those at the front and back of the thighs, stabilize the knee, says Joseph Hart, an assistant professor of kinesiology and certified athletic trainer at the University of Virginia, who often works with patients with knee pain.

An easy exercise to target those muscles is the squat. Although many of us have heard that squats harm knees, the exercise is actually “quite good for the knees, if you do the squats correctly,” Dr. Hart says. Simply stand with your legs shoulder-width apart and bend your legs until your thighs are almost, but not completely, parallel to the ground. Keep your upper body straight. Don’t bend forward, he says, since that movement can strain the knees. Try to complete 20 squats, using no weight at first. When that becomes easy, Dr. Hart suggests, hold a barbell with weights attached. Or simply clutch a full milk carton, which is my cheapskate’s squats routine.

Straight leg lifts are also useful for knee health. Sit on the floor with your back straight and one leg extended and the other bent toward your chest. In this position, lift the straight leg slightly off the ground and hold for 10 seconds. Repeat 10 to 20 times and then switch legs.

You can also find other exercises that target the knees in this video, “Increasing Knee Stability.”

Of course, before starting any exercise program, consult a physician, especially, Dr. Hart says, if your knees often ache, feel stiff or emit a strange, clicking noise, which could be symptoms of arthritis.

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Pitching Chicago to China

World Business Chicago Vice Chairman Michael Sacks and former Commerce Secretary William Daley leave Sunday on a six-day business mission to China, Sacks' first official foreign trip as a top adviser to Mayor Rahm Emanuel.

Sacks said that he and Daley will pay their own way to China while World Business Chicago, a nonprofit that acts as the city's economic development agency, will cover the travel costs for two staff members, including one from the mayor's office.

Sacks and Daley will visit Hong Kong and Beijing before joining up with Choose Chicago CEO Don Welsh and the Chicago Symphony Orchestra in Shanghai.

There, they'll take in a CSO concert and co-host a reception for about 75 people, including tour operators, and China-based alumni of Northwestern University's Kellogg School of Management and the University of Chicago's Booth School of Business.

Sacks said he asked for Daley's help in selling Chicago to foreign officials, specifically the Chinese, after the former chief of staff to President Barack Obama returned home from Washington last year. Sacks said that was months before Daley said he was considering a run for governor in 2014.

"His gravitas, his stature as former commerce secretary and former chief of staff have made the quality of this trip better than anything I could have done myself," Sacks said. "I would not have been able to secure these meetings without him."

Daley and Sacks are expected to meet with 30-plus corporate executives, including the CEO of Hong Kong-based airline Cathay Pacific and billionaire Chinese entrepreneur Lu Guanqiu, whose son-in-law, Pin Ni, runs Elgin-based auto parts maker Wanxiang America Corp.; six Chinese officials, including the acting mayor of Beijing and China's commerce minister, Chen Deming; and U.S. Ambassador to China Gary Locke.

Sacks' role with World Business Chicago is a volunteer position. His day job is CEO of Grosvenor Capital Management. The investment firm is known as a hedge fund of funds because its primary business is to invest in multiple hedge funds on behalf of large investors, such as pension funds, corporations and sovereign wealth funds.

Sacks frequently travels abroad for his work, often adding city-related sales pitches to his itineraries. This, however, is his first foreign trip focused on his work at World Business Chicago.

Spertus changes name

The Spertus Institute this week will tweak its name — and with it, its identity — as part of an ongoing effort to recover from an unfortunately timed decision to open a new building on the eve of the financial crisis.

The institute, which has been a pillar of Jewish culture in Chicago since 1924, will now be called the Spertus Institute for Jewish Learning and Leadership. The institute also announced that its programming for children and families will be cut for the foreseeable future in favor of new academic offerings for people working at nonprofits.

"During the past 31/2 years, we eliminated a $3.8 million operating deficit, largely by dramatically reducing our programmatic footprint," said Hal Lewis, the institute's president, who took over in July 2009. "So I didn't have the money to go and get branding assistance. But I was convinced we had a branding challenge — because when I first became president I spent a good solid four months on a listening tour, in which people told me, 'Oh, yeah, I know something about Spertus,' but there was uncertainty about the work we did."

A grant from the Harvey L. Miller Foundation paid for most of the rebranding effort, which an outside consulting firm led.

"I should say I'm generally skeptical of consultants," Lewis said. "But they taught me something elegantly simple: Spend more time talking about the why and less time on the how. We know the enormous array of programs we offer ... but we never said why that's important. ... (The answer is) we believe that a learning Jewish community is a vibrant Jewish community. It is the historic experience of the Jewish people that learning doesn't stop at adolescence."

The institute has about 400 students in degree and certificate programs, from a one-day certificate in grant writing to a doctorate in Jewish studies, which can take up to 10 years to complete. The institute also offers public lectures on politics, arts and culture as well as museum-style exhibits.

Spertus plans to offer new leadership concentrations within its master's degree programs aimed at youth workers, camp counselors and early childhood teachers. It also plans to create programs in social entrepreneurship and lay-leader training. Lewis said also he may eliminate one of Spertus' existing education degrees, but these changes are not final and will not be announced until the spring.

"We were never best at early childhood education," Lewis said. "The synagogues are far better at that ... So this is not a retreat from one of our historic strong suits."

The seeds of the long-running overhaul of Spertus can be traced to the November 2007 opening of its building, an iconic glass sculpture at 610 S. Michigan Ave.

Lewis said so many assumptions about the building failed to materialize, such as revenue from room rentals. Nonprofits also heavily cut professional development funds during the recession, which, in turn, lowered enrollment because students were no longer able to get help paying for their master's degrees.

However, rentals and other economic indicators are beginning to reverse. The falling stock market hurt Spertus' program endowment, slicing it to about $6 million, and its building endowment to about $12 million. Those funds are now at about $7 million and about $17 million, respectively, Lewis said.

Steven Nasatir, president of the Jewish United Fund/Jewish Federation of Metropolitan Chicago, said his organization is assisting Spertus with fundraising. He said without the branding and other program changes Lewis is making, Spertus would be "treading water."

"The name change is a manifestation of resetting goals and is a positive thing," he said. "People have to better understand what you're attempting to do."

Melissa Harris can be reached at mmharris@tribune.com or 312-222-4582.

Twitter @chiconfidential

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Ice storm on horizon for Sunday

As icicles hang from Cloud Gate, Jay Ing of Chicago walks through Millennium Park in Chicago last February. (Scott Strazzante, Chicago Tribune / January 26, 2013)

Staff report

10:26 a.m. CST, January 26, 2013

The National Weather Service has issued a winter storm watch for northeast Illinois that warns of an ice storm that is expected to arrive Sunday morning and last into Sunday night.

According to the agency, the region will be hit with freezing rain, possibly mixed with slee,t that will turn to rain as the temperatures rise above freezing over the course of the day. The agency warns of "significant" ice accumulation, up to a quarter-inch, making travel hazardous and possibly leading to downed tree limbs and power lines.

Because the ground is below freezing, the precipitation will freeze on contact, the agency said, leaving sidewalks as well as streets with that potentially dangerous coating of ice.

The agency also said that the storm "is still in the developing stages" and that any changes in temperature could make a big difference in the nature of the precipitation and how much there is.

chicagobreaking@tribune.com

Twitter: @ChicagoBreaking

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